Attribution

Attribution

What is Incrementality?

Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked…

Cuebiq Marketing TeamNovember 19, 2025

two women window shopping bags happy city holiday

Attribution Location Data

Maximize Your Media Budget with Measurement

Is it me? Or is Q4 starting to feel a bit like the good ‘ole…

Cuebiq Marketing TeamNovember 19, 2025

man and woman sitting on couch with remote watching TV

Attribution Audiences Location Data

TV Trends and the Targeting You Need

There is no doubt that TV advertising is a massive market—spending on traditional and connected…

Cuebiq Marketing TeamNovember 19, 2025

two students sitting on a college campus lawn with backpacks and book smiling

Attribution

Location Data in a Post-Pandemic World: How Back-to-School Is Challenging Us to Think Differently

For years our industry has been talking about the power and promise of location data. …

Cuebiq Marketing TeamNovember 19, 2025

Woman's Feet in Sneakers and Jeans Walking Up Stairs Away From View

Attribution

Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns

Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year.…

Cuebiq Marketing TeamNovember 19, 2025

Attribution

Partner Spotlight: Q&A With Lewis Rothkopf, President of Martin

We got the opportunity to sit down with Lewis Rothkopf, President of Martin, a media…

Cuebiq Marketing TeamNovember 19, 2025

Attribution

It’s Time To Customize Your Measurement Solution

After a never-ending last year, it’s finally 2022 — and this new year brings a…

Cuebiq Marketing TeamNovember 19, 2025

Attribution

The Retail Revolution: How the Pandemic Has Changed the Game

There are a few ways that brick-and-mortar has always differentiated itself—all of which are centered…

Cuebiq Marketing TeamNovember 19, 2025

Attribution

Is MTA Dead? The Future of Attribution

Cuebiq explores how marketers are planning for a future without cookies, what techniques and technologies…

Cuebiq Marketing TeamNovember 19, 2025

Attribution

The 3 Types of Analytics You Need to Measure Attribution

It’s an interesting time to be a marketer in the world of offline attribution. Reporting…

Cuebiq Marketing TeamNovember 19, 2025

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What is Incrementality?

Maximize Your Media Budget with Measurement

TV Trends and the Targeting You Need

Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns

Partner Spotlight: Q&A With Lewis Rothkopf, President of Martin

It’s Time To Customize Your Measurement Solution

The Retail Revolution: How the Pandemic Has Changed the Game

Is MTA Dead? The Future of Attribution

The 3 Types of Analytics You Need to Measure Attribution

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