Gain Actionable Insights Fueled By Real Behavior with the New, Free Cuebiq Dataset in the Snowflake Marketplace—Create Audience and Campaign Strategies Based on Actual Footfall Data.
Are too many marketing decisions based purely on digital signals? Impressions, clicks, shares, and conversions are often how performance is gauged. And it’s not to say these numbers aren’t important, but do they tell the whole story and paint a full picture of your ROAS?
And how deep and insightful are the strategies driven by indicator metrics like these when you feed them into future campaigns?
The real challenge when digital metrics are held up as a proxy for performance is that they fail to answer a more simple—and insightful—campaign performance question: Who actually showed up?
The fact is, when your business features brick-and-mortar, location visits are the strongest indicator of interest, affinity, and loyalty. Where people go, how often they go, and which places they choose over others reveal what they truly value.
Our privacy-first, device-level footfall data—actual visits to real places—is a catalyst to help brands and agencies understand human behavior. It reveals what customers do, not just what they view or click.
To make this kind of insight more accessible, we’ve released a new dataset available at no cost in the Snowflake Marketplace: Visit-Based Brand Affinity Targeting by County.
Inform Your Strategic Direction with our Free Dataset Built on Real Footfalls
The Visit-Based Brand Affinity Targeting by County dataset is powered by approximately 3 million Daily Active Users in the U.S. and is based entirely on observed, privacy-compliant, fully-consented footfall measurement.
This is not modeled interest or inferred intent. It reflects real people visiting real locations.
The dataset shows customer behavior at the county level, making it a powerful tool for directional analysis and early-stage strategy. It allows marketers to understand how your brand performs compared to competitors—and where opportunity exists.
Because the dataset is free and available directly through the Snowflake Marketplace, your team can explore it easily and securely alongside your existing data workflows.
Compare Loyalty, Competition, and Coverage
One of the most valuable uses of this dataset is comparison.
You can dive deeply into counties where your brand leads in visitation and identify where customer loyalty appears strongest. You can also see counties where competitors attract more visits to help highlight gaps in awareness, availability, or preference.
This type of comparison supports questions marketers often struggle to answer with confidence:
- Where are we winning?
- Where are we falling behind?
- Are there regions where our brand presence is strong, but campaign spend is low?
- Do these patterns align with what we see in our first-party data?
Because the dataset is built on actual visits, it provides a reality check that can complement your CRM data, sales reports, and digital campaign metrics.
A Strategic Starting Point for Smarter Campaigns
This dataset is designed to support directional strategy. It helps teams prioritize markets, shape messaging, and think more clearly about segmentation before baking out campaigns.
It also offers a preview of what’s possible with Cuebiq’s full suite of solutions. While the dataset is county-level, partnering with Cuebiq enables brands and agencies to go further—building custom audiences based on real visitation patterns—or overlaying footfall data and projections on your first-party data. That includes audiences of people who visit your locations, your competitors’ locations—or places tied to specific interests.
And it’s all grounded in demonstrated, observed behavior that’s fully compliant with the highest standards of privacy protection and consent.
In addition to informing audience and campaign strategy, Cuebiq is the next-level choice to measure campaign performance and ROAS, bridging the attribution gap between digital engagement, exposure metrics, and actual footfalls tied to your campaigns.
Start Exploring—and Go Deeper When You’re Ready
The Cuebiq Visit-Based Brand Affinity Targeting by County dataset is available now for free in the Snowflake Marketplace. It’s a practical way to explore foot-traffic-based insights and bring real-world behavior into your planning process.
If you’d like to understand how this data can be expanded into custom audiences, campaign measurement, or deeper behavioral insights, Cuebiq can help. Our team works with brands and agencies to turn real human activity into actionable strategy—so decisions are based on where customers actually go, not just what they see.
Start Today: Explore the dataset in the Snowflake Marketplace or contact Cuebiq to learn how we can help you build audiences and measure campaigns fueled by real human behavior.
