With cookies disappearing and increasing consumer skepticism about how their data is used, advertisers are rethinking their approach to data—what they collect, how they source it, and whether it can be trusted. Traditional tracking no longer works. To stay competitive and earn trust, brands and agencies must collect permissioned, precise, transparent data—ethically sourced from the start. That’s why Cuebiq built its business on a foundation of privacy-first marketing data; first-party precision, radical transparency, and privacy-first innovation. This isn’t just a philosophy—it forms the infrastructure behind everything we deliver.
Cuebiq supports leading brands and agencies with accurate, consent-based data that fuels insights and performance—without compromising consumer trust. Here’s how we create value through privacy-first marketing data, and why it matters more than ever.
Privacy-First Marketing Data: Built for Accuracy, Designed for Scale
Cuebiq’s methodology starts with one foundational practice: collecting first-party location data with explicit user consent across a robust network of app partners. This ensures every data point is ethically sourced and deeply reliable—unlike increasingly outdated and opaque third-party alternatives.
Cuebiq captures over 100 unique data points per device per day, creating a high-fidelity view of real-world behaviors. This direct-signal scale allows brands to unlock actionable insights based on observed movement patterns—not assumptions or modeled projections.
Cuebiq doesn’t just collect data—we validate it. Our proprietary techniques prioritize accuracy and integrity at every step. This rigorous process powers Cuebiq’s solutions for audience targeting, attribution, and campaign measurement, giving brands and agencies confidence in how they define audiences, measure footfall, and tie performance back to exposure.
Learn more about Cuebiq’s Data Quality to understand how and why we lead the industry in location intelligence integrity.
Privacy by Design: The Core of Privacy-First Marketing Data
Cuebiq adopted privacy-first principles well before they became industry standards. Long before GDPR or CCPA, we embedded privacy into every layer of our products and processes.
We anonymize and aggregate every piece of data we collect. We remove personally identifiable information and only process data from users who have given informed, opt-in consent. Our privacy framework focuses on four pillars: Consent, Control, Transparency, and Accountability.
By operating our own SDK, we maintain full oversight of data flows, including in-app and device-level opt-out controls. This approach puts users in control of their data—and gives our clients confidence in the integrity of our ecosystem.
Our Privacy Center outlines how we manage data privacy, governance, and compliance in line with evolving global standards. For a broader view on how privacy and precision are shaping ad tech, explore our recent article, The State of Ad Tech Entering 2025.
Transparency in Privacy-First Marketing Data: Building Long-Term Trust
In a marketplace where many data providers operate in a black box, Cuebiq takes a bold, transparent approach. We publicly list our data partners and document our methodology—something few others in the space offer.
We only share location data when an anonymous advertising ID is present, and only with a carefully vetted set of partners. This ensures that every data point is traceable and compliant from collection to activation.
Cuebiq shares location data only when an anonymous advertising ID is present and only with a carefully vetted group of partners. This practice ensures that every data point remains traceable and compliant from collection through activation.
We also answer common questions about how we source, process, and protect data. From how our SDK functions to how we ensure consent, transparency underpins everything we do.
Cuebiq clients access real-time dashboards and seamless API integrations, giving them unbiased, reliable metrics that reflect actual behavior—not modeled projections or inflated assumptions.
Future-Proofing with Privacy-First Marketing Data
As third-party cookies vanish and cross-site tracking becomes obsolete, brands are turning to privacy-first marketing data to power targeting and measurement. Cuebiq is already leading that shift.
Our ecosystem relies on Mobile Advertising IDs (MAIDs)—persistent, consent-based identifiers that enable accurate audience activation and cross-channel measurement. In partnership with Experian, Cuebiq used the Activity Feed to resolve 85% of over one billion events to a household. Of those, 91% were tied to MAIDs—delivering scale and precision even in cookieless environments like Safari.
What does this mean for clients? It means reliable attribution. Accurate audience targeting. And a future-proofed strategy that’s built for where advertising is going—not where it’s been.
Why Privacy-First Marketing Data Matters
Marketers today can’t afford to compromise on data quality or privacy. With strict regulations, savvy consumers, and the end of third-party cookies, the way forward is clear: transparency, trust, and privacy-first marketing data.
Cuebiq has anticipated this shift for years. Our platform helps clients make smarter decisions—ethically, responsibly, and at scale.
If you’re searching for a data partner that delivers performance without sacrificing privacy, let’s talk about how privacy-first marketing data can drive performance—while staying rooted in transparency, trust, and impact.
