Audience Targeting
Sharpen your marketing strategies and reduce ad waste. Cuebiq Audiences enable you to target more effective segments based on consumer behaviors in the offline world.
Effortless Audience Targeting with Cuebiq
Cuebiq Audiences make media targeting easy for you, providing you with pre-built and custom audience segments available to activate in the DSP or DMP of your choosing or with Cuebiq directly.
Reach Customers Where They Actually Are
Cuebiq Audiences provide a unique and powerful approach to audience targeting. Unlike traditional digital data, our segments are built upon a foundation of real-world consumer behavior. By analyzing massive, anonymized location data, we identify and categorize individuals based on their actual physical movements.
Target with Confidence: The Future of Audience Targeting
Using the largest database of accurate, precise, and future-proofed location data in the United States, you can easily activate these insights to better target your campaigns’ audience.
Unlocking Customer Journeys: Enriching Profiles with Offline Intelligence & Loyalty Insights
Go beyond basic demographics and online behavior to truly understand your customers. Cuebiq’s powerful platform leverages a massive database of offline location data to enrich your customer profiles with invaluable insights.
Add offline behaviors to your customer profile to better understand how your brand fits into the buying journey.
Be more efficient with your ad dollars and increase customer lifetime value by targeting loyalists to drive repeat visits.
Use predictive insights like churn to understand competitive performance and identify which audience segments are more likely to churn.
Built for Performance
We provide a variety of premium audience segments that align with your target consumer and are tailored to meet your campaign goals:
1
Geo-Behavioral Audiences
Target movie goers, gym lovers, apparel shoppers, and more based on offline behaviors and purchase intent.
2
Branded Audiences
Activate Starbucks fans, Macy’s shoppers, and others visiting specific brick-and-mortar brand locations.
3
Seasonal Audiences
Direct ad impressions to consumers around seasonal events and holidays such as Mother’s Day or back-to-school season.
4
Loyalty Audiences
Identify loyal customers that show consistent visitation patterns by discovering how often they return to their favorite locations.
5
Predictive Audiences
Anticipate churn and identify at-risk audiences that your brand can activate to win market share in your competitive set.
