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When it comes to location intelligence, data quality is the foundation of trust, performance, and actionable insights. While competitors may boast about the sheer volume of devices in their datasets, Cuebiq focuses on something far more powerful: unparalleled data quality. Our first-party data is 100% consented, ethically sourced, and structured with precision to outperform quantity every time.

Cuebiq’s approach to data quality is built on four pillars—ID Stability, Coverage, Persistence, and Accuracy—a robust methodology that ensures our clients receive reliable insights for superior footfall measurement and audience development.

Here’s how we deliver unmatched results:

ID Stability – Reliable Devices for Reliable Data

ID Stability Location Data
Not all devices are created equal. Cuebiq ensures ID Stability by confidently identifying devices that are real, reliable, and active in the real world. Our advanced validation processes eliminate fabricated or temporary devices on networks or apps, focusing instead on consistent data sources. This means the location data we provide reflects true stops, dwell times, and movement patterns—essential for accurate footfall measurement and audience profiling.

Coverage – Comprehensive Data Over Time

Cuebiq Device Coverage
Coverage refers to the breadth and completeness of data collected across the relevant population, geography, or context needed to draw meaningful insights. It indicates how well a dataset represents the universe it is intended to measure, ensuring that no critical areas, demographics, or behaviors are underrepresented.

In Cuebiq’s data quality framework, coverage serves as a foundational metric to evaluate the inclusiveness and representativeness of location data. It measures not only the geographic and temporal scope of data but also the diversity of devices, behaviors, and contexts captured within that scope. High coverage ensures reliable insights that accurately reflect real-world patterns, trends, and population behaviors.

Persistence – Consistency You Can Count On

Cuebiq Persistance
In location data, persistence matters. Cuebiq’s data framework ensures that devices contribute consistent and dependable data over time. By minimizing gaps in the data stream, we provide insights that reflect ongoing behaviors rather than sporadic or unreliable activity. This persistence ensures that your campaigns are backed by data you can trust to make smarter decisions.

Accuracy – Precision at Scale

CUEBIQ ACCURACYAccuracy is the ultimate test of data quality, and Cuebiq sets the industry standard. Our qualified devices and advanced methodologies deliver precise location data, even in densely populated urban environments. Whether you’re analyzing store-level foot traffic or campaign performance over time, Cuebiq’s commitment to accuracy ensures decision-making based on dependable, high-fidelity insights.

Transformative Location Data

By integrating these four pillars into our data quality methodology, Cuebiq delivers a superior solution to footfall measurement and audience development. Our first-party, consented data ensures the highest levels of privacy and compliance, while our unwavering focus on quality ensures that your business decisions are informed by the most reliable and actionable location intelligence available.

When it comes to achieving consistent results, powering audience development, and unlocking superior campaign outcomes, Cuebiq’s data quality isn’t just better—it’s transformative. Trust Cuebiq to help you navigate the competitive landscape with confidence, precision, and integrity.