Attribution

Attribution Innovation

2023 Footfall Attribution Benchmark Data Report

How Does Your Campaign Stack Up? Check the 2023 Location-Based Marketing Benchmarks Understanding real-world customer…

Rus AcknerFebruary 18, 2025

Attribution Case Studies

Yokohama Tire Reaches The Right Audience With Cuebiq Data

Yokohama Tire continuously seeks ways to reach in-market tire shoppers efficiently. Their goal was to…

Cuebiq Marketing TeamDecember 17, 2024

Attribution

How Cuebiq Significantly Increases Match Rates And Resolved Data From Cookieless Environments

As the advertising landscape evolves with cookieless futures and stricter privacy restrictions, our proactive stance…

Cuebiq Marketing TeamDecember 7, 2024

Attribution Case Studies

Cuebiq Attribution Study Reveals Impact of Ziff Media Campaign on Store Visitation

Ziff Media Group, a publisher encompassing a portfolio of leading digital properties in tech, culture,…

Cuebiq Marketing TeamDecember 17, 2024

Attribution

Incrementality for Car Dealerships or Tourism? Yes, it’s a thing.

A common misconception in the industry is that incrementality only applies to verticals where customers…

Cuebiq Marketing TeamDecember 7, 2024

Attribution

What is Incrementality?

Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked…

Cuebiq Marketing TeamDecember 7, 2024

two women window shopping bags happy city holiday

Attribution Location Data

Maximize Your Media Budget with Measurement

Is it me? Or is Q4 starting to feel a bit like the good ‘ole…

Cuebiq Marketing TeamDecember 7, 2024

man and woman sitting on couch with remote watching TV

Attribution Audiences Location Data

TV Trends and the Targeting You Need

There is no doubt that TV advertising is a massive market—spending on traditional and connected…

Rus AcknerDecember 7, 2024

two students sitting on a college campus lawn with backpacks and book smiling

Attribution

Location Data in a Post-Pandemic World: How Back-to-School Is Challenging Us to Think Differently

For years our industry has been talking about the power and promise of location data. …

Cuebiq Marketing TeamDecember 7, 2024

Woman's Feet in Sneakers and Jeans Walking Up Stairs Away From View

Attribution

Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns

Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year.…

Rus AcknerSeptember 26, 2023

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2023 Footfall Attribution Benchmark Data Report

Yokohama Tire Reaches The Right Audience With Cuebiq Data

How Cuebiq Significantly Increases Match Rates And Resolved Data From Cookieless Environments

Cuebiq Attribution Study Reveals Impact of Ziff Media Campaign on Store Visitation

Incrementality for Car Dealerships or Tourism? Yes, it’s a thing.

What is Incrementality?

Maximize Your Media Budget with Measurement

TV Trends and the Targeting You Need

Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns

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