As the advertising landscape evolves with cookieless futures and stricter privacy restrictions, our proactive stance helped drive updated methodologies and algorithms and enhanced our Measurement product. Our partnership and alliance with Experian for responsible data capture significantly increases MAID coverage, improves match rates, and provides our clients a more potent offline measurement solution.
This means consistent, accurate data outputs, empowering you to make informed decisions and thrive in the shifting landscape. You can read more about our technology partnership and results in our latest Experian x Cuebiq joint case study.
