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In today’s competitive market, retailers must understand the true impact of their marketing campaigns. A leading home furnishing retailer faced this challenge when they sought to track the effectiveness of their regional media campaigns in a crowded market.

The Challenge:

The retailer needed to isolate the true impact of their campaigns on store visits, specifically identifying new customer acquisition.

The Solution:

By employing a sophisticated methodology, the retailer was able to:

  • Measure Incremental Visits: The campaign generated 273 additional store visits, exceeding projections by 2.78%. This demonstrates the campaign’s success in attracting new customers.
  • Quantify Uplift: Compared to devices unexposed to the campaign, there was a significant 22.28% jump in visits. This validates the campaign’s reach and its ability to drive store traffic among the target audience.
  • Leverage Control vs. Exposed Methodology: By isolating devices exposed to the campaign, the retailer gained a clear understanding of incremental visits. This methodology also confirmed that these exposed visits were indeed from new customers, a critical success metric.

Download the case study and get the details and key takeaways on why this leading home furnishing retailer gained valuable insights into the effectiveness of their regional media campaigns to win more business.