How the Cuebiq x Affinity Solutions partnership delivers holistic attribution
For brands and agencies that invest in campaigns to drive people to physical locations, “success” has always been a little slippery. Marketers could see impressions and clicks. With the right measurement partner, they could see store visits, too. But the number that mattered most—how much of that in-store revenue was actually driven by the campaign—often stayed a “squishy” one, estimated rather than measured.
That’s the holistic attribution gap our partnership with Affinity Solutions closes
Cuebiq brings privacy-first, device-level location data and verified visit measurement: proof that a person exposed to a campaign actually walked into a store. Affinity Solutions brings the other half of the story— aggregated purchase insights from more than 100 million opt-in U.S. and U.K. cardholders, representing tens of billions of transactions a year. Put together, the two data sets let advertisers see not just who showed up, but what they spent once they got there.
Traffic x Transactions: The whole is greater than the sum of the parts
- Campaign exposure is captured through standard pixels or log files, just as it is for any Cuebiq measurement campaign.
- Those exposures are matched to mobile advertising IDs, then split into an exposed group and a demographically similar control group — the same rigorous, privacy-first cross-channel measurement methodology behind every Cuebiq attribution study.
- Affinity Solutions layers in aggregated, anonymized transaction data for both groups, so we can compare what exposed shoppers spent against what the control group spent.
- The results land in the same measurement dashboard our clients already use — no new platform to learn, no new tags to deploy.
The output is a single view of campaign performance and holistic attribution that used to require stitching together two or three different vendors, none of which talked to each other.
Wider, deeper insights that close the IRL holistic attribution loop
With Cuebiq and Affinity, the dashboard goes beyond foot traffic KPIs such as cost-per-visit. It now surfaces traffic + transactions::
Total transactions and unique shoppers driven by the campaign, sales rate and basket size uplift versus the control group, and—the number marketers have wanted for years—return on ad spend, calculated at the store level.
That’s a complete funnel: exposure, to visit, to revenue, in one report.
Privacy-first, by design: Rest easy with full compliance and total consent
Customer privacy and consent guide every step. Affinity Solutions data comes exclusively from cardholders who have opted in, and it reaches Cuebiq systems fully aggregated and anonymized; no individual transaction is ever tied back to an individual shopper.
It sits on top of the same privacy-first foundation Cuebiq has always built on: consented, anonymized location data, with no raw device-level information changing hands. Holistic attribution shouldn’t require a trade-off between insight and privacy. And with this partnership, it doesn’t.
Why holistic attribution matters now more than ever for marketers
Marketing budgets are under more scrutiny than ever. The NRF is projecting 4.4% retail sales growth in 2026, but that growth has been uneven and concentrated — Q1 sales surged even as consumer confidence slipped, a reminder that top-line numbers can mask which campaigns, channels, and store visits are actually earning that spend. “It probably drove some sales” isn’t an answer that survives a budget review in a market like this. Traffic x Transactions gives brands and agencies a defensible, store-level ROAS number they can bring into that conversation — and the ability to optimize campaigns against actual revenue outcomes, not just proxies for them.
You’re in the right place! Contact Cuebiq today for more information or to schedule a demo.
