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Our latest news and insights:

Cuebiq and PurePlay have created a continuous improvement loop for CTV bids based on verified footfall dataAttributionCampaign InsightsCampaign InsightsCustomer BehaviorCustomer BehaviorLocation DataTURN CUSTOMER VISITS INTO A LIVE MEDIA SIGNAL
September 23, 2026

TURN CUSTOMER VISITS INTO A LIVE MEDIA SIGNAL

We’re pleased to announce a new partnership between Cuebiq and PurePlay For brick-and-mortar retail, the campaign outcome that matters most is also usually the last one marketers find out about.…
Cuebiq and Affinity Solutions give marketers attribution insights on store-level foot traffic and salesAttributionCampaign InsightsCampaign InsightsCustomer BehaviorCustomer BehaviorLocation DataHOLISTIC ATTRIBUTION: VISITS + SALES
August 28, 2026

HOLISTIC ATTRIBUTION: VISITS + SALES

How the Cuebiq x Affinity Solutions partnership delivers holistic attribution For brands and agencies that invest in campaigns to drive people to physical locations, "success" has always been a little…
Blurred interior of a shopping mall with escalators and shoppers passing by.AttributionCampaign InsightsCustomer BehaviorLocation DataTHE 20 HOURS THAT MATTER:
Bridge the LTV, CTV, and IRL Attribution Gap
July 2, 2026

THE 20 HOURS THAT MATTER:
Bridge the LTV, CTV, and IRL Attribution Gap

TL;DR… Americans watch nearly four hours of TV a day—which means they spend the other 20 hours doing everything that actually matters to marketers: working, commuting, shopping, eating, sleeping, and…
Basketball hoop and net in an indoor court with blue seating in the background.AttributionAudiencesCampaign InsightsCampaign InsightsCustomer BehaviorLocation DataSPORTS TOURISM SERIES
March Madness
June 11, 2026

SPORTS TOURISM SERIES
March Madness

The March Madness Effect to Local Businesses—Beyond the Bracket Cuebiq's foot traffic data from 13 host cities reveals how the tournament's real economic pulse to local businesses—and what it means…
spring trainign baseball travel measurement by state, team, and DMA from CuebiqAttributionAudiencesCampaign InsightsCampaign InsightsCustomer BehaviorLocation DataSPORTS TOURISM SERIES
Spring Training
June 8, 2026

SPORTS TOURISM SERIES
Spring Training

What spring training baseball location data reveals about fandom—and what it could mean for marketers.   This report on baseball location data is the first installment of our Sports Tourism…
luxury stores measuring footfall traffic to attribute ROAS to marketing campaignAttributionCampaign InsightsCampaign InsightsCustomer BehaviorLocation Data5 WAYS TO MAKE CTV WORK HARDER
May 22, 2026

5 WAYS TO MAKE CTV WORK HARDER

TL;DR Takeaways: Digital metrics like impressions, completion rates, and frequency are necessary—but don't close the loop between ad exposure and real-world behavior. Attribution gaps that look small at the campaign…