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Our latest news and insights:

Blurred interior of a shopping mall with escalators and shoppers passing by.AttributionCampaign InsightsCustomer BehaviorLocation DataTHE 20 HOURS THAT MATTER:
Bridge the LTV, CTV, and IRL Attribution Gap
July 2, 2026

THE 20 HOURS THAT MATTER:
Bridge the LTV, CTV, and IRL Attribution Gap

TL;DR… Americans watch nearly four hours of TV a day—which means they spend the other 20 hours doing everything that actually matters to marketers: working, commuting, shopping, eating, sleeping, and…
Cuebiq Marketing Team
Basketball hoop and net in an indoor court with blue seating in the background.AttributionAudiencesCampaign InsightsCampaign InsightsCustomer BehaviorLocation DataSPORTS TOURISM SERIES
March Madness
June 11, 2026

SPORTS TOURISM SERIES
March Madness

The March Madness Effect to Local Businesses—Beyond the Bracket Cuebiq's foot traffic data from 13 host cities reveals how the tournament's real economic pulse to local businesses—and what it means…
Cuebiq Marketing Team
spring trainign baseball travel measurement by state, team, and DMA from CuebiqAttributionAudiencesCampaign InsightsCampaign InsightsCustomer BehaviorLocation DataSPORTS TOURISM SERIES
Spring Training
June 8, 2026

SPORTS TOURISM SERIES
Spring Training

What spring training baseball location data reveals about fandom—and what it could mean for marketers.   This report on baseball location data is the first installment of our Sports Tourism…
Cuebiq Marketing Team
luxury stores measuring footfall traffic to attribute ROAS to marketing campaignAttributionCampaign InsightsCampaign InsightsCustomer BehaviorLocation Data5 WAYS TO MAKE CTV WORK HARDER
May 22, 2026

5 WAYS TO MAKE CTV WORK HARDER

TL;DR Takeaways: Digital metrics like impressions, completion rates, and frequency are necessary—but don't close the loop between ad exposure and real-world behavior. Attribution gaps that look small at the campaign…
Cuebiq Marketing Team
fresh fruit at a local grocery storeAttributionCampaign InsightsCampaign InsightsCustomer BehaviorLocation DataDIRECT INTEGRATION WITH AMAZON DSP IS LIVE
May 19, 2026

DIRECT INTEGRATION WITH AMAZON DSP IS LIVE

From Impressions to IRL Outcomes... Cuebiq’s Direct Integration with Amazon DSP is Live Cuebiq’s direct integration with Amazon DSP enables advertisers to seamlessly access Cuebiq’s advanced, privacy-first location measurement capabilities…
Cuebiq Marketing Team
a nursery selling plants takes advantage of the fact that Cuebiq has partnered with Affinity Solutions to deliver privacy-first, holistic attribution with device-level IRL visits plus store-level sales data.AttributionCampaign InsightsCampaign InsightsCustomer BehaviorLocation DataTRAFFIC x TRANSACTIONS
March 18, 2026

TRAFFIC x TRANSACTIONS

Cuebiq x Affinity Solutions Partnership Delivers Holistic Attribution   Cuebiq is proud to announce a new partnership with Affinity Solutions, the leading consumer purchase insights company. Together, Cuebiq’s verified visit measurement and…
Cuebiq Marketing Team