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Our latest news and insights:

Woman Shopping In Store Striped OutfitAttributionAudiencesInnovationThe New Reality for Retail: Why Driving and Proving Store Traffic is Non-Negotiable
October 6, 2025

The New Reality for Retail: Why Driving and Proving Store Traffic is Non-Negotiable

Retailers are staring down a hard truth: organic web traffic is slipping, and fast. That doesn’t mean shoppers have lost intent. It means the funnel has shifted upstream, with answers…
Rus Ackner
AttributionAudiencesWhy Matched Audiences + Measurement Is the Retail Edge in 2026
September 23, 2025

Why Matched Audiences + Measurement Is the Retail Edge in 2026

Key Takeaways When agencies buy audiences and measure results from different providers, match rates drop and reporting becomes less reliable. Using Cuebiq Audiences + Measurement from the same pool of…
Alex Esser
AttributionWhat’s Really Driving Visits? How Cross-Channel Measurement Powers Smarter Media Decisions
September 2, 2025

What’s Really Driving Visits? How Cross-Channel Measurement Powers Smarter Media Decisions

Key Takeaways: Cuebiq links campaign exposure to physical store visits, not just digital engagement. Marketers can see which channels and placements drive true incremental lift. Daily reporting enables real-time adjustments…
Alex Esser
AttributionAudiencesInside Cuebiq’s Advanced Measurement & Targeting Platform
August 7, 2025

Inside Cuebiq’s Advanced Measurement & Targeting Platform

Key Takeaways: Cuebiq goes beyond surface-level metrics, showing which placements, formats, and audiences actually drive incremental visits across channels and regions. Our incrementality methodology uses causal machine learning to simulate…
Alex Esser
PressCuebiq Builds Momentum With Appointment of Chief Commercial Officer
July 23, 2025

Cuebiq Builds Momentum With Appointment of Chief Commercial Officer

FOR IMMEDIATE RELEASE Cuebiq Builds Momentum With Appointment of Chief Commercial Officer Zora Senat joins Cuebiq to lead commercial growth and help brands unlock greater value from real-world behavioral data…
Cuebiq Marketing Team
AttributionAudiencesLocation DataWhy QSR Marketers Can’t Ignore Location Data in 2025
May 26, 2025

Why QSR Marketers Can’t Ignore Location Data in 2025

If you’re a QSR brand—or the agency representing one—your success this year won’t come from fresher creative or deeper discounts. It will come from knowing exactly how your customers move…
Alex Esser