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Our latest news and insights:

AttributionAudiencesLocation DataWhy QSR Marketers Can’t Ignore Location Data in 2025
May 26, 2025

Why QSR Marketers Can’t Ignore Location Data in 2025

If you’re a QSR brand—or the agency representing one—your success this year won’t come from fresher creative or deeper discounts. It will come from knowing exactly how your customers move…
Alex Esser
Location DataPrivacyData Transparency: Building Trust in a Privacy-First World
May 6, 2025

Data Transparency: Building Trust in a Privacy-First World

Data transparency is foundational to our business at Cuebiq. Every insight we provide is rooted in clear, ethical practices that start with user consent and end with trustworthy results for…
Alex Esser
Retail Media Network Woman At CheckoutAttributionInnovationRetail Media Networks: The New Battleground for Brand Growth — and Why Location Data Is Your Secret Weapon
April 28, 2025

Retail Media Networks: The New Battleground for Brand Growth — and Why Location Data Is Your Secret Weapon

Retail Media Networks (RMNs) are not just the next big thing in advertising — they are the thing. If you’re a brand or agency still putting RMNs into the “emerging…
Rus Ackner
Location DataPrivacyUncategorizedFirst-Party Location Data for Privacy-First Marketing
April 17, 2025

First-Party Location Data for Privacy-First Marketing

The data landscape has shifted. As third-party cookies vanish and consumer expectations around privacy rise, brands and agencies are rethinking how they collect and use data. Accuracy, accountability, and trust…
Alex Esser
Location DataPrivacyWhy Privacy-First Marketing Data Matters More Than Ever
April 9, 2025

Why Privacy-First Marketing Data Matters More Than Ever

With cookies disappearing and increasing consumer skepticism about how their data is used, advertisers are rethinking their approach to data—what they collect, how they source it, and whether it can…
Alex Esser
InnovationLocation DataUncategorizedCompetitive Benchmarking: Gaining an Edge with Cuebiq’s Industry Benchmarks
March 24, 2025

Competitive Benchmarking: Gaining an Edge with Cuebiq’s Industry Benchmarks

What separates a good marketing campaign from a great one? Campaign metrics alone don’t tell the full story—a campaign's success is defined by how effectively it drives engagement, foot traffic,…
Alex Esser

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