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Our latest news and insights:

Location DataPrivacyData Transparency: Building Trust in a Privacy-First World
May 6, 2025

Data Transparency: Building Trust in a Privacy-First World

Data transparency is foundational to our business at Cuebiq. Every insight we provide is rooted in clear, ethical practices that start with user consent and end with trustworthy results for…
Retail Media Network Woman At CheckoutAttributionInnovationRetail Media Networks: The New Battleground for Brand Growth — and Why Location Data Is Your Secret Weapon
April 28, 2025

Retail Media Networks: The New Battleground for Brand Growth — and Why Location Data Is Your Secret Weapon

Retail Media Networks (RMNs) are not just the next big thing in advertising — they are the thing. If you’re a brand or agency still putting RMNs into the “emerging…
Location DataPrivacyUncategorizedFirst-Party Location Data for Privacy-First Marketing
April 17, 2025

First-Party Location Data for Privacy-First Marketing

The data landscape has shifted. As third-party cookies vanish and consumer expectations around privacy rise, brands and agencies are rethinking how they collect and use data. Accuracy, accountability, and trust…
Location DataPrivacyWhy Privacy-First Marketing Data Matters More Than Ever
April 9, 2025

Why Privacy-First Marketing Data Matters More Than Ever

With cookies disappearing and increasing consumer skepticism about how their data is used, advertisers are rethinking their approach to data—what they collect, how they source it, and whether it can…
InnovationLocation DataUncategorizedCompetitive Benchmarking: Gaining an Edge with Cuebiq’s Industry Benchmarks
March 24, 2025

Competitive Benchmarking: Gaining an Edge with Cuebiq’s Industry Benchmarks

What separates a good marketing campaign from a great one? Campaign metrics alone don’t tell the full story—a campaign's success is defined by how effectively it drives engagement, foot traffic,…
AttributionAudiencesLocation DataDriving Real-World Action: How Cuebiq Turns Behavioral Insights into ROI
March 18, 2025

Driving Real-World Action: How Cuebiq Turns Behavioral Insights into ROI

Consumers are inundated with ads daily. The brands that succeed don’t just capture attention—they drive real-world action. If your advertising strategy doesn’t influence offline behavior, clicks and impressions are merely…