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Our latest news and insights:

An empty restaurantAttributionLocation DataThe Fast-Casual Slowdown Isn’t All Bad News
November 20, 2025

The Fast-Casual Slowdown Isn’t All Bad News

Softening performance across fast-casual dining is compelling many agencies and brands to get smarter about measuring customer behavior via better location data practices and partners. Sweetgreen reported same-store sales down…
Cuebiq Marketing Team
AttributionAudiencesLocation DataWhy Retail Location Data Is the Advantage for Q1 2026 Planning
November 6, 2025

Why Retail Location Data Is the Advantage for Q1 2026 Planning

Key Takeaways Location data is retail’s most reliable signal of demand. As AI search and zero-click experiences reshape discovery, understanding where shoppers actually go has become the clearest indicator of…
Cuebiq Marketing Team
Woman Shopping In Store Striped OutfitAttributionAudiencesInnovationThe New Reality for Retail: Why Driving and Proving Store Traffic is Non-Negotiable
October 6, 2025

The New Reality for Retail: Why Driving and Proving Store Traffic is Non-Negotiable

Retailers are staring down a hard truth: organic web traffic is slipping, and fast. That doesn’t mean shoppers have lost intent. It means the funnel has shifted upstream, with answers…
Cuebiq Marketing Team
AttributionAudiencesWhy Matched Audiences + Measurement Is the Retail Edge in 2026
September 23, 2025

Why Matched Audiences + Measurement Is the Retail Edge in 2026

Key Takeaways When agencies buy audiences and measure results from different providers, match rates drop and reporting becomes less reliable. Using Cuebiq Audiences + Measurement from the same pool of…
Cuebiq Marketing Team
AttributionWhat’s Really Driving Visits? How Cross-Channel Measurement Powers Smarter Media Decisions
September 2, 2025

What’s Really Driving Visits? How Cross-Channel Measurement Powers Smarter Media Decisions

Key Takeaways: Cuebiq links campaign exposure to physical store visits, not just digital engagement. Marketers can see which channels and placements drive true incremental lift. Daily reporting enables real-time adjustments…
Cuebiq Marketing Team
AttributionAudiencesInside Cuebiq’s Advanced Measurement & Targeting Platform
August 7, 2025

Inside Cuebiq’s Advanced Measurement & Targeting Platform

Key Takeaways: Cuebiq goes beyond surface-level metrics, showing which placements, formats, and audiences actually drive incremental visits across channels and regions. Our incrementality methodology uses causal machine learning to simulate…
Cuebiq Marketing Team