Data transparency is foundational to our business at Cuebiq. Every insight we provide is rooted in clear, ethical practices that start with user consent and end with trustworthy results for our clients. This article breaks down how we collect, use, and protect location data, and why transparency is at the heart of everything we do.
Transparency Is Foundational to Integrity
The deprecation of cookies, rising consumer privacy concerns, and evolving regulations like GDPR and CCPA have reshaped expectations. Brands and agencies face mounting pressure to scrutinize not just what is collected, but how and why it’s used.
Data transparency gives advertisers confidence, reduces legal risk, and strengthens relationships with consumers. For Cuebiq, this means providing clarity on every step of our data journey—from collection to insight delivery.
We ensure complete transparency in our geolocation data collection. Users give explicit consent to share their location, with no hidden processes or assumptions. This clarity is essential to earning and maintaining user trust. For more about how transparency and consent contribute to long-term performance, read our article about Cuebiq’s privacy-first approach to marketing data.
How Cuebiq Collects Data: Consent at the Core
Cuebiq acquires location data through a curated network of mobile apps that integrate our SDK. Every data point begins with a clear and affirmative user opt-in. These apps—often weather, navigation, or utility tools—communicate how location data will be used in exchange for relevant services.
Once collected, data undergoes:
- Multi-layer anonymization: All personally identifiable information (PII) is removed
- Aggregation: Individual-level data is never shared; insights are derived from trends, not people
- Real-time processing: Ensuring that data stays fresh, accurate, and timely
Cuebiq does not infer or guess user behavior. Instead, we rely on observed, consented data that is mapped to specific points of interest using our robust POI graph. This approach is grounded in first-party location data—signals collected with explicit user consent and processed in real time to support privacy-first marketing strategies.
Our Data Partner Ecosystem: Fully Public and Auditable
Unlike opaque data marketplaces, Cuebiq makes its list of data partners public—and is the only company in our space that is fully transparent about who we work with. This openness allows clients to understand where their data comes from and how it is handled, ensuring we remain accountable to the standards and policies we commit to.
This level of data transparency sets us apart. It ensures that:
- Our partners maintain aligned privacy standards
- Clients know the provenance of their data
- No anonymous or inferred data sources compromise trust
We also make it easy for users to opt out at any time. Our opt-out process is straightforward, intuitive, and built into multiple user touchpoints—including device-level settings, app permissions, and our website.
Methodology: What We Measure, and How
Cuebiq’s proprietary methodology measures real-world behavior using anonymized, high-frequency location data. Each opted-in device contributes 100+ data points per day, enabling:
- High-resolution insights into store visits, dwell time, and movement patterns
- Real-time campaign measurement and incrementality analysis
- Privacy-safe audience segmentation for activation across major DSPs and platforms
Measurement methodologies include 1:1 matched control groups, dynamic behavioral modeling, and bias-resistant exposure attribution. Our transparent approach to measurement results in reliable, reproducible results that brands can trust. Learn more about Cuebiq’s data quality—including how we validate accuracy, filter signal noise, and uphold reliability at every stage of the process—from ingestion to insight.
Certifications and Compliance
Cuebiq was one of the first location intelligence companies certified by the Network Advertising Initiative (NAI). We are also:
- TrustArc and TAG Certified
- Registered under the Privacy Shield framework
- Regularly audited for compliance with GDPR, CCPA, and industry best practices
We actively collaborate with privacy regulators and industry groups to improve standards for data consent, usage, and disclosure. These certifications are not just badges. They demand consistent operational rigor, adherence to evolving regulatory frameworks, and verifiable internal governance. Our compliance is reviewed annually to ensure we meet or exceed industry expectations for privacy and accountability.
Frequently Asked Questions About Cuebiq’s Data Practices
Is Cuebiq’s data linked to individuals?
No. All data is anonymized and aggregated. We do not collect or store names, email addresses, or other personal identifiers.
How do you ensure the accuracy of location data?
Our data is validated through a combination of time-stamped GPS signals, device-level checks, and correlation with known points of interest. This multi-step process ensures reliable, high-confidence location signals that brands can trust for decision-making.
Can users opt out?
Yes. Users can opt out at the app level, device level, or via our website. We honor all opt-out requests promptly and transparently.
How do you ensure partner compliance?
Cuebiq only works with partners that meet strict privacy requirements and undergo regular reviews. Our public partner list ensures accountability.
Is your data shared with third parties?
Only in anonymized, aggregated form, and only with clients and researchers under strict contractual and ethical guidelines.
Trusted by Brands and Agencies Alike
Cuebiq works with leading brands and agencies to deliver clear, reliable marketing insights grounded in accurate location data. When clients understand exactly where their data comes from and how it is processed, they gain the clarity to make informed marketing decisions—and trust that builds enduring partnerships.
For example, a leading home furnishings retailer partnered with Cuebiq to better understand how regional TV media influenced in-store traffic. They aimed to measure true campaign lift—not just total visits, but incremental ones driven by advertising. Cuebiq’s methodology enabled precise attribution, revealing that the campaign drove 273 incremental store visits, outperforming expectations by nearly 2.78%. Read the case study.
These outcomes are only possible because our work is grounded in shared principles: ethical data collection, reproducible measurement, and consistent respect for end-user privacy.
Transparency Enables a Privacy-First Future
We believe that transparency is not a liability—it’s a competitive advantage. As advertisers adapt to the challenges of a cookie-less world, trust and data integrity will define who thrives. By anchoring our data practices in clarity, consent, and compliance, Cuebiq helps brands make smarter decisions across measurement, targeting, and media strategy—while giving consumers confidence that their data is handled ethically and transparently.
