FOR IMMEDIATE RELEASE
Cuebiq Builds Momentum With Appointment of Chief Commercial Officer
Zora Senat joins Cuebiq to lead commercial growth and help brands unlock greater value from real-world behavioral data and privacy-first measurement.
NEW YORK, NY — July 2025—Cuebiq, a leading provider of privacy-first location intelligence and offline measurement, today announced the appointment of Zora Senat as Chief Commercial Officer (CCO). The move reflects a strategic expansion of Cuebiq’s commercial operations, as marketers increasingly turn to offline attribution and location-based insights to measure digital ad performance.
Senat will oversee all revenue-generating functions—including sales, marketing, partnerships and customer success—with a mandate to scale Cuebiq’s go-to-market strategy and help brands and agencies extract more value from real-world behavioral data, cross-channel measurement, and privacy-safe data collaboration.
The appointment comes as more marketers seek accurate, consent-based alternatives to digital signal loss and fragmented attribution models. Cuebiq’s platform addresses this shift by delivering real-time insights that connect media exposure to in-store outcomes—across mobile, CTV, digital, and out-of-home channels.
“As signal loss accelerates across digital channels, marketers are under mounting pressure to quantify performance, optimize media investment, and navigate increasingly strict privacy frameworks,” said Francesco Guglielmino, CEO of Cuebiq. “Zora brings the data fluency, operational rigor, and customer focus we need to scale our go-to-market strategy and help more clients turn offline behavior into actionable, performance-driven results.”
Cuebiq is already trusted by many of the world’s top media partners, agencies, and measurement teams to answer critical questions about campaign impact and consumer behavior. The company’s platform powers incrementality analysis, real-time campaign optimization, cross-channel attribution, and custom audience segmentation while maintaining best-in-class data privacy and transparency standards.
Senat joins Cuebiq from Verisk Marketing Solutions, where she served as Chief Commercial Officer, leading marketing and customer success across brands including Infutor, which Verisk acquired in 2022. She previously held executive roles at Infutor Data Solutions and served as President of Exact Data, working across the identity resolution and data enablement ecosystem to deliver privacy-first audience strategies for agencies and brands.
“Cuebiq has a stellar reputation for ad measurement performance and consumer privacy standards—two things marketers can’t afford to compromise on,” said Senat. “I’m excited to work alongside a team of talented leaders to help more of our partners across the ecosystem translate real-world behavior into smarter strategy and measurable outcomes.”
The appointment reflects Cuebiq’s ongoing investment in talent, innovation, and strategic growth. Recent product enhancements and rising demand for cross-channel measurement and MAID-based targeting have strengthened Cuebiq’s position as a trusted partner to performance-driven marketers and privacy-conscious researchers.
For more information, visit https://cuebiq.com/
