Cuebiq x Affinity Solutions Partnership Delivers Holistic Attribution
Cuebiq is proud to announce a new partnership with Affinity Solutions, the leading consumer purchase insights company. Together, Cuebiq’s verified visit measurement and Affinity Solutions’ Consumer Purchase Lift provide a more complete view of campaign performance—and holistic attribution insights.
Simply put, Cuebiq x Affinity Solutions empowers advertisers to understand not only campaign-driven visits to their location, but also how much campaign-driven IRL spend occurred.
For brands and agencies that invest in campaigns to drive people to physical locations, measuring success can sometimes feel like an inexact science. On the one hand, marketers could clearly measure impressions, clicks, and other digital engagement. On the other hand, they could also measure store visits.
But tying store-level revenue to a specific campaign—and IRL store visits driven by that campaign—often remained a “squishy” number.
This partnership closes the loop between media exposure, physical visits, and verified transactions.
Connecting Digital Impressions to IRL Revenue
For retailers, restaurants, fitness studios, auto dealerships, and many other categories dependent on physical store visits, closing the loop between media and revenue can quickly turn into a hall of mirrors and struggle to define and defend ROAS.
Traditional digital metrics are essential to gauge campaign engagement, but impressions and clicks tell only part of the story when the ultimate action you want customers to take occurs IRL.
Cuebiq helps solve the IRL attribution problem through location intelligence. Our measurement utilizes privacy-first, fully opted-in, device-level location data to determine when a person visits real-world points of interest. These insights help marketers measure campaign impact on foot traffic and understand IRL customer behavior.
These are what we call “in situ” insights—and they lead our partners to a deeper understanding of human behavior where and when it actually happens.
As a result of this new partnership with Affinity Solutions, these insights now extend beyond visits to include purchase-based outcomes.
Introducing Traffic x Transactions
Cuebiq can now integrate transaction-based performance metrics from Affinity Solutions Consumer Purchase Lift product directly into our client measurement dashboard.
In addition to attributing store-level traffic measurements such as visits, cost per visit, incrementality and uplift to your campaign, you can also measure…
- Total transactions
- Unique shoppers
- Total spend
- Sales rate
- Sales uplift
- Average basket size
These metrics complement Cuebiq’s existing visit measurement. Together they deliver a complete view of campaign attribution and return on ad spend (ROAS) at the store level.
In simple terms, advertisers can now measure both:
- Traffic: who visited a location after being exposed to an ad
- Transactions: what those customers spent
This combination helps marketers make better decisions about media investment, targeting, and campaign optimization.
The Privacy-First Data Behind the Insights
The transaction data powering this capability comes from a leader in the space, Affinity Solutions. Affinity Solutions provides exclusive access to fully permissioned purchase data from over 100 million U.S. and U.K. cardholders, representing 96B+ transactions, enabling optimized campaign strategies, targeting, and outcomes.
Importantly, this data is built on consumer consent. Bank partners and their customers opt– in to participate in these rewards programs, allowing the data to be used for aggregated insights.
The dataset captures real purchase activity, including:
- Exact time of transaction
- Cardholder-level purchase data
- Merchant and location information
- Geographic mapping and merchant tagging
All personal data is anonymized before it is used for measurement. This ensures all measurement remains privacy-safe while still delivering accurate and actionable insights.
How We Connect IRL Traffic and Transactions
Cuebiq combines these datasets through a privacy-safe matching process. First, campaign exposure data is collected using pixels or log files from the advertising campaign. Cuebiq then translates those identifiers into mobile advertising IDs (MAIDs) and identifies users within its measurement panel.
Next, a matched exposed group is created from users who saw the campaign. A control group with similar characteristics is also built to measure incremental impact. Affinity Solutions then provides aggregated transaction insights for both groups.
By comparing exposed and control groups, Cuebiq determines how the campaign influenced:
- Store visits
- Transaction volume
- Incremental sales
The final insights are delivered directly in the Cuebiq measurement dashboard and campaign reporting.
This approach allows marketers to measure both mid-funnel and bottom-funnel outcomes within a single framework.
New, Holistic Attribution Helps Define True ROAS
For brands that operate physical locations, this new capability is a leap forward in how campaign performance can be evaluated.
Instead of asking only whether advertising drove visits, or assuming IRL sales can be attributed to ad spend, marketers can now see:
- Did those visits lead to purchases?
- How much revenue did the campaign generate?
- Did exposed audiences spend more than similar non-exposed consumers?
These answers help teams gain a full view of IRL campaign attribution: verified visits and revenue, against an unexposed control group and at the store level.
It also improves campaign optimization. With access to both traffic and sales signals, advertisers can adjust targeting strategies, messaging, and media channels while campaigns are still running.
The result is better performance and more efficient marketing spend.
Privacy-First, Fully Consented, and Future-Proofed Data
Both Cuebiq and Affinity Solutions are committed to privacy-safe data practices.
The combined solution uses opt-in datasets, anonymized transaction records, and aggregated reporting to ensure consumer privacy remains protected.
This approach enables marketers to gain valuable insights while respecting the expectations of modern consumers and regulatory standards.
Gain a Full Picture of Campaign Impact
Understanding human behavior requires looking beyond surface-level metrics.
With Cuebiq’s visit measurement and Affinity Solutions’ transaction insights, marketers can now see the full journey—from ad exposure to store visit to purchase.
This is a more complete way to measure marketing performance in the real world. If you’d like to see how traffic + transaction measurement can improve your campaign insights, we’d love to show you how it works.
Contact Cuebiq today for more information or to schedule a demo. Let’s do something amazing together!
