Rus Ackner

Audiences

4 Customer Segments You Need to Know About Now

When segmenting customers, it’s important to base your segments on the real-world behaviors of your…

Rus AcknerDecember 7, 2024

Audiences

3 Ways to Activate Incrementality in Your Marketing Strategy

If you’ve been following along with our blog, you’ve seen us tout the many benefits…

Rus AcknerDecember 7, 2024

Attribution

Marketers Are Becoming Location Data Experts According to 451 Research

You heard it here first: Marketers are now location data experts. Don’t just take our…

Rus AcknerDecember 7, 2024

Attribution

Offline Measurement: The Solution to Your Marketing Problems This Year

As I sat down to write this blog about marketing in 2020, I reflected on…

Rus AcknerDecember 7, 2024

Attribution

How to Skyrocket Your Return on Ad Spend

As a marketer, you’re most likely on the eternal quest to increase your return on…

Rus AcknerDecember 7, 2024

Attribution

Why You Need Incrementality at the Granular Level

If you’re familiar with the location data space, you know how crucial offline measurement can…

Rus AcknerDecember 7, 2024

Culture

Cuebiq Green Team: Building Awareness of Office Recycling Habits & Creating a More Eco-Friendly Work Environment

We all remember growing up and constantly being reminded by our parents and teachers to…

Rus AcknerDecember 4, 2019

Attribution

Five Unexpected Applications of Offline Intelligence

Offline intelligence is often thought of as a way to measure foot traffic to a…

Rus AcknerMarch 30, 2022

Audiences

How to Enhance Your Customer Profile Using Offline Intelligence

If you work in marketing, you know how important it is to get your customer…

Rus AcknerNovember 7, 2019

Attribution

Attribution is King: Here’s How to Make It Reign

We know that attribution is everything. After all, if you’re not measuring the performance of…

Rus AcknerOctober 19, 2021

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4 Customer Segments You Need to Know About Now

3 Ways to Activate Incrementality in Your Marketing Strategy

Marketers Are Becoming Location Data Experts According to 451 Research

Offline Measurement: The Solution to Your Marketing Problems This Year

How to Skyrocket Your Return on Ad Spend

Why You Need Incrementality at the Granular Level

Cuebiq Green Team: Building Awareness of Office Recycling Habits & Creating a More Eco-Friendly Work Environment

Five Unexpected Applications of Offline Intelligence

How to Enhance Your Customer Profile Using Offline Intelligence

Attribution is King: Here’s How to Make It Reign

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