What is Incrementality?
Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked…
Cuebiq Marketing TeamDecember 7, 2024
Why Incrementality? Put Your Money Where Your Growth Is.
Cuebiq’s incrementality methodology provides a powerful measurement tool so you can understand how and where…
Cuebiq Marketing TeamDecember 7, 2024
Cuebiq x Innovid: Impacting Real-World Behavior with Creative Optimization
The location space has always been defined by innovation. It is a complex, yet incredibly…
Cuebiq Marketing TeamDecember 17, 2024
Maximize Your Media Budget with Measurement
Is it me? Or is Q4 starting to feel a bit like the good ‘ole…
Cuebiq Marketing TeamDecember 7, 2024
Location Data in a Post-Pandemic World: How Back-to-School Is Challenging Us to Think Differently
For years our industry has been talking about the power and promise of location data. …
Cuebiq Marketing TeamDecember 7, 2024
Wine Tasting and Working From Home: Coming back to Cuebiq
Since the start of the pandemic, working from home has become commonplace. My first day…
Cuebiq Marketing TeamJuly 24, 2025
Partner Spotlight: Q&A With Lewis Rothkopf, President of Martin
We got the opportunity to sit down with Lewis Rothkopf, President of Martin, a media…
Cuebiq Marketing TeamDecember 7, 2024
It’s Time To Customize Your Measurement Solution
After a never-ending last year, it’s finally 2022 — and this new year brings a…
Cuebiq Marketing TeamJanuary 19, 2022
The Inside Scoop: What IDFA Opt-In Enforcement Really Means
After almost a year of anticipation, Apple has released its latest software update, iOS 14.5,…
Cuebiq Marketing TeamMay 12, 2021
Want to understand how Mobility Insights can help your business during and after the pandemic?…
Cuebiq Marketing TeamNovember 17, 2020