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Our latest news and insights:

AttributionAudiencesLocation DataDriving Real-World Action: How Cuebiq Turns Behavioral Insights into ROI
March 18, 2025

Driving Real-World Action: How Cuebiq Turns Behavioral Insights into ROI

Consumers are inundated with ads daily. The brands that succeed don’t just capture attention—they drive real-world action. If your advertising strategy doesn’t influence offline behavior, clicks and impressions are merely…
Alex Esser
AttributionLocation DataMeasuring True Impact: How Cuebiq Uncovers the Real Effect of Your Campaign
February 27, 2025

Measuring True Impact: How Cuebiq Uncovers the Real Effect of Your Campaign

In today’s omnichannel marketing landscape, standard ad metrics like impressions, clicks, and even visits don’t tell the full story. How many of those visits would have happened anyway? This question…
Alex Esser
Real Time In Flight Campaign OptimizationsAttributionAudiencesLocation DataReal-Time Optimization: Drive Performance with In-Flight Insights
February 19, 2025

Real-Time Optimization: Drive Performance with In-Flight Insights

Marketers today don’t need to wait until a campaign is over to apply insights to optimize the next one. Relying solely on post-campaign analysis can lead to missed opportunities and…
Alex Esser
Audience Traffic Offline MovementAttributionAudiencesReach New Audiences by Understanding Offline Behavior
February 10, 2025

Reach New Audiences by Understanding Offline Behavior

In an increasingly complex marketing landscape, brands and agencies need to move beyond digital-only strategies to effectively engage and expand their audience. While digital insights offer valuable information about online…
Alex Esser
Advertising Technology TeamAttributionAudiencesInnovationThe State of Ad Tech Entering Into 2025: Innovation, Privacy, and Precision
January 2, 2025

The State of Ad Tech Entering Into 2025: Innovation, Privacy, and Precision

The ad tech industry stands at a crossroads shaped by rapid technological advancements, evolving privacy regulations, and the growing demand for precision marketing. Since we have entered 2025, brands and…
Rus Ackner
Cuebiq Location Data Tourism & HospitalityAttributionUnlocking Tourism Insights: How Location Data is Transforming the Travel and Tourism Industry
November 5, 2024

Unlocking Tourism Insights: How Location Data is Transforming the Travel and Tourism Industry

The travel and tourism industry has emerged as one of the most dynamic sectors in recent years. It's clear we are well beyond the pandemic-driven lull. Valued at approximately $11.39…
Rus Ackner

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