At Cuebiq (“we”) (“our”) (“us”), we’ve embraced privacy as a core value from day one. It’s been integral to our approach to data collection and processing. With this in mind, we want to further extend the protection of consumers with respect to the places they visit and the segments we may include them in to best meet our customers’ needs. Precise location data is inherently sensitive due to the wealth of information it may provide about consumers’ habits, interests, and day-to-day journey. From this information, it is possible to draw assumptions and inferences about places and topics that we believe constitute Sensitive Points of Interest (“SPOIs”) too sensitive to justify in any instance as a privacy-first company.
Cuebiq has voluntarily committed to go above and beyond the existing legal and industry standards for the handling of consumer location data as a member of the Network Advertising Initiative’s Precise Location Solution Provider Voluntary Enhanced Standards (“Enhanced Standards”) which create restrictions on the use, sale, or transfer of location data correlating to SPOIs. Companies that choose to participate in the Enhanced Standards may not use, allow the use of, sell, or share any information about device or user activity correlated to a known SPOI, including:
- Places of religious worship;
- Correctional facilities;
- Places that may be used to infer an LGBTQ+ identification;
- Places that may be used to infer engagement with explicit sexual content, material, or acts;
- Places primarily intended to be occupied by children under 16;
- Domestic abuse shelters, including rape crisis centers;
- Welfare or homeless shelters and halfway houses;
- Dependency or addiction treatment centers;
- Medical facilities that cater predominantly to sensitive conditions, such as cancer centers, HIV/AIDS, fertility or abortion clinics, mental health treatment facilities, or emergency room trauma centers;
- Places that may be used to infer refugee or immigrant status, such as refugee or immigration centers and immigration services;
- Credit repair, debt services, bankruptcy services, or payday lending institutions;
- Temporary places of assembly such as political rallies, marches, or protests, during the times that such rallies, marches, or protests take place;
- Military Bases
In addition to the location prohibited for use by the Enhanced Standards, Cuebiq maintains its own list of SPOI categories that Cuebiq deemed too sensitive to associate with device location data, including:
- Locations With Vulnerable Populations: Any location that carries a high risk of exploitation is not permitted for use. This includes shelters from violent situations as well as locations inhabited by the elderly, the financially impoverished, and certain ethnic groups.
- Sensitive Lawful Businesses: Businesses that operate at the edge of legality and in some cases over it with respect to disagreements between Federal and State law, such as cannabis retailers in states where the law is not clear.
- Locations With First Responders: Locations related to first responders, including police and fire stations
- Locations With Firearms: Locations where firearms are sold or used outside of general sporting.
- Native American Reservation: Any activity located on a Native American reservation that is predominantly provided to Native Americans is not to be targeted or tracked for attribution.
This is not an exhaustive list. Additional restrictions or exceptions may apply depending upon circumstances or jurisdiction.
Modifications:
Cuebiq reserves the right to modify Sensitive POIs and Categories at any time without prior notice. If you would like to receive email notifications when Cuebiq’s Sensitive Points of Interest Policy is updated, please contact us*.
*The shared contact information will only be used to provide email notifications when Cuebiq’s Sensitive Points of Interest Policy has been changed.
