Location Data

Location Data

MAUs Are the New Bidstream

We have a controversial statement to make: MAUs are out. While measuring scale in terms…

Rus AcknerOctober 19, 2021

Innovation Location Data

How to Evaluate Data Partners: 6 Top Questions to Ask

Originally posted by IAB on 4/30 here. The recently released IAB guide “Defining the Data Stack”…

Rus AcknerDecember 7, 2024

Location Data

6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts

You’ve probably heard a lot about offline intelligence, but you might not be sure how…

Cuebiq Marketing TeamJanuary 26, 2022

Attribution Location Data

How to Use Offline Analytics

If you work in marketing, you may have heard about offline analytics. But if you’ve…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

Is Your TV Upfront Strategy Up to Snuff?

If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is…

Rus AcknerDecember 7, 2024

Location Data

Cuebiq on Location Data Advancements and How Privacy Plays a Role

This article was written before Cuebiq deprecated our SDK, which you can learn more about…

Cuebiq Marketing TeamMarch 31, 2021

Attribution Audiences Location Data

3 Ways TV Advertisers Need to Change Their Measurement Outlook

What do marketers really want from a TV attribution solution, and how does that compare…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

The Power of Merging Location and TV Data

When you think about location data, you might not immediately think about sports. However, when…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

Do Super Bowl Ads Drive Store Visits?

Super Bowl ads can be memorable, go viral, win awards — and for some, are more…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

How to Measure TV Advertising With Real-World Consumer Actions

Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this…

Rus AcknerDecember 7, 2024

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MAUs Are the New Bidstream

How to Evaluate Data Partners: 6 Top Questions to Ask

6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts

How to Use Offline Analytics

Is Your TV Upfront Strategy Up to Snuff?

Cuebiq on Location Data Advancements and How Privacy Plays a Role

3 Ways TV Advertisers Need to Change Their Measurement Outlook

The Power of Merging Location and TV Data

Do Super Bowl Ads Drive Store Visits?

How to Measure TV Advertising With Real-World Consumer Actions

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