Audiences

Attribution Audiences Location Data

Is Your TV Upfront Strategy Up to Snuff?

If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

3 Ways TV Advertisers Need to Change Their Measurement Outlook

What do marketers really want from a TV attribution solution, and how does that compare…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

The Power of Merging Location and TV Data

When you think about location data, you might not immediately think about sports. However, when…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

Do Super Bowl Ads Drive Store Visits?

Super Bowl ads can be memorable, go viral, win awards — and for some, are more…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

How to Measure TV Advertising With Real-World Consumer Actions

Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

Footfall Attribution for TV: How to Measure the Impact of Your Television Advertising

With its ability to boost brand awareness and deliver strong returns, TV advertising is undeniably…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

Audiences for TV: Advanced Audiences Are Not Just for Advanced TV

You may think that advanced audiences only apply to advanced TV — but in fact,…

Rus AcknerDecember 7, 2024

Audiences Innovation

Leverage Last-Minute Shoppers to Drive Incremental Sales

Find out how marketers can capitalize on last minute holiday shoppers for better and more…

Rus AcknerJune 9, 2021

Crowd looking at linear vs. advanced TVs

Attribution Audiences Location Data

The Current State of Television Advertising

The terms linear and advanced TV are thrown around a lot these days, and you…

Rus AcknerDecember 7, 2024

Audiences

3 Audience Activation Pro Tips for the Holiday Season

Identifying your target audience during the holidays is a crucial step toward achieving your marketing…

Cuebiq Marketing TeamFebruary 14, 2024

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Is Your TV Upfront Strategy Up to Snuff?

3 Ways TV Advertisers Need to Change Their Measurement Outlook

The Power of Merging Location and TV Data

Do Super Bowl Ads Drive Store Visits?

How to Measure TV Advertising With Real-World Consumer Actions

Footfall Attribution for TV: How to Measure the Impact of Your Television Advertising

Audiences for TV: Advanced Audiences Are Not Just for Advanced TV

Leverage Last-Minute Shoppers to Drive Incremental Sales

The Current State of Television Advertising

3 Audience Activation Pro Tips for the Holiday Season

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