Attribution

Attribution Events

The biggest thing that stuck out to me during this year's Advertising Week was the…

Rus AcknerJanuary 16, 2019

Attribution

Data and insights have revolutionized the advertising industry, giving marketers new and innovative tools to…

Rus AcknerJanuary 16, 2019

Attribution

Marketers today have seemingly unlimited options when it comes to building, targeting and delivering campaigns,…

Rus AcknerDecember 13, 2021

Attribution

Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals.…

Rus AcknerDecember 13, 2021

Attribution

Check out Part I and II in the Marketer's Guide to Attribution series. Post-campaign attribution…

Rus AcknerDecember 13, 2021

Attribution

Is post-campaign intelligence helpful? The short answer is: YES! Once a campaign is completed, attribution…

Rus AcknerDecember 13, 2021

Attribution

Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, and…

Rus AcknerSeptember 28, 2021

Attribution Location Data

As a marketer, understanding consumers’ behavior has always been of paramount importance to me. Who…

Rus AcknerSeptember 14, 2021