Attribution

Attribution

Why You Need Incrementality at the Granular Level

If you’re familiar with the location data space, you know how crucial offline measurement can…

Rus AcknerDecember 7, 2024

Attribution Location Data

Revolutionizing Campaign Measurement: Unlocking Incrementality With Offline Intelligence

The concept of incrementality has been analyzed by economists and researchers in multiple academic papers…

Francesco GuglielminoDecember 7, 2024

Attribution

Five Unexpected Applications of Offline Intelligence

Offline intelligence is often thought of as a way to measure foot traffic to a…

Rus AcknerMarch 30, 2022

Attribution

Streaming Audio Meets Offline Measurement

As screenless media continues to grow, measurement must move past direct response metrics to be…

Cuebiq Marketing TeamNovember 5, 2019

Attribution

Attribution is King: Here’s How to Make It Reign

We know that attribution is everything. After all, if you’re not measuring the performance of…

Rus AcknerOctober 19, 2021

Attribution

5 Reasons You Need to Add Out-Of-Home to Your Marketing Strategy

If out-of-home is not currently part of your marketing strategy, it should be. This typically…

Rus AcknerDecember 7, 2024

Attribution

Partner Spotlight: Q&A With Jeremy Flynn, Clear Channel Outdoor

We got the opportunity to sit down with Jeremy Flynn, Vice President of Data Products…

Rus AcknerDecember 7, 2024

Attribution

Do You Have a Blind Spot in Your Current Retail Attribution Strategy?

If you’re a retailer, you might not be accurately attributing your campaigns. With the rise…

Rus AcknerNovember 5, 2019

Attribution

Last-Minute Shoppers and Location Data: What’s Differentiating Brick-And-Mortar This Shopping Season

As the all-important holiday season approaches once again, retailers are faced with figuring out how…

Rus AcknerDecember 7, 2024

Attribution

How Cuebiq’s Attribution Dashboard Can Answer Your Marketing Questions

If you’re a marketer like me, whenever you launch a new ad campaign you will…

Rus AcknerAugust 5, 2019

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Why You Need Incrementality at the Granular Level

Revolutionizing Campaign Measurement: Unlocking Incrementality With Offline Intelligence

Five Unexpected Applications of Offline Intelligence

Streaming Audio Meets Offline Measurement

Attribution is King: Here’s How to Make It Reign

5 Reasons You Need to Add Out-Of-Home to Your Marketing Strategy

Partner Spotlight: Q&A With Jeremy Flynn, Clear Channel Outdoor

Do You Have a Blind Spot in Your Current Retail Attribution Strategy?

Last-Minute Shoppers and Location Data: What’s Differentiating Brick-And-Mortar This Shopping Season

How Cuebiq’s Attribution Dashboard Can Answer Your Marketing Questions

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