Location Data

What do marketers really want from a TV attribution solution, and how does that compare…

When you think about location data, you might not immediately think about sports. However, when…

Super Bowl ads can be memorable, go viral, win awards — and for some, are more…

Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this…

With its ability to boost brand awareness and deliver strong returns, TV advertising is undeniably…

You may think that advanced audiences only apply to advanced TV — but in fact,…

The terms linear and advanced TV are thrown around a lot these days, and you…