Rus Ackner

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3 Ways Retailers Can Transform Their Stores to Compete With Amazon in the Digital Age

If you’re a retailer, Amazon is probably on your mind 24/7. The e-commerce giant has…

Rus AcknerDecember 7, 2024

Culture

From New York to Milan: What It’s Like to Work for a Global Company

Last week, I had the privilege of spending five days working from Cuebiq’s Milan office.…

Rus AcknerDecember 7, 2024

Location Data

3 Critical Factors to Consider When Building Location-Based Programs

Did you know that 82% of marketers plan to increase their use of location data…

Rus AcknerDecember 7, 2024

Woman walking on street with mobile phone

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It’s All About the Context: Why Brands Need Benchmarks Part II

Are you a marketer trying to gauge whether your ad campaign was successful? If so,…

Rus AcknerDecember 7, 2024

Attribution

It’s All About the Context: Why Brands Need Benchmarks

Picture this: You’re training for a half marathon and just ran an 8-minute mile, a…

Rus AcknerDecember 7, 2024

Attribution

The Billboards Are Back in Town: The Return of Out-Of-Home

You may be under the impression that traditional media has lost some of its luster…

Rus AcknerDecember 7, 2024

Audiences

Leverage Brand Loyalty for Actionable Insights

How loyal your consumers are can make or break you as a brand. It’s critical…

Rus AcknerDecember 18, 2024

Events

Why Brands Must Integrate Purpose Into Their DNA

Last week, Times Square hosted more than just the typical array of Sesame Street costumed…

Rus AcknerDecember 7, 2024

Audiences

The Most Durable Kind of Loyalty: Brand Affinity

As a brand, it’s essential to understand your consumers’ preferences. By gaining insight into where…

Rus AcknerDecember 18, 2024

Attribution

How Brand Refinement Through Analytics Can Impact Your Bottom Line

In order for a brand to resonate with consumers, it must have a compelling story.…

Rus AcknerDecember 18, 2024

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3 Ways Retailers Can Transform Their Stores to Compete With Amazon in the Digital Age

From New York to Milan: What It’s Like to Work for a Global Company

3 Critical Factors to Consider When Building Location-Based Programs

It’s All About the Context: Why Brands Need Benchmarks Part II

It’s All About the Context: Why Brands Need Benchmarks

The Billboards Are Back in Town: The Return of Out-Of-Home

Leverage Brand Loyalty for Actionable Insights

Why Brands Must Integrate Purpose Into Their DNA

The Most Durable Kind of Loyalty: Brand Affinity

How Brand Refinement Through Analytics Can Impact Your Bottom Line

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