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Attribution Location Data

How to Use Offline Analytics

If you work in marketing, you may have heard about offline analytics. But if you’ve…

Rus AcknerDecember 7, 2024

Privacy

5 Security Questions You Need to Ask in Your Next RFI

As consumers, we’re all on the lookout for the newest product and/or service that can…

Rus AcknerDecember 7, 2024

Attribution

Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution

As a media planner or buyer, it’s essential to understand how your campaign is performing…

Rus AcknerApril 24, 2019

Attribution Audiences Location Data

Is Your TV Upfront Strategy Up to Snuff?

If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

3 Ways TV Advertisers Need to Change Their Measurement Outlook

What do marketers really want from a TV attribution solution, and how does that compare…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

The Power of Merging Location and TV Data

When you think about location data, you might not immediately think about sports. However, when…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

Do Super Bowl Ads Drive Store Visits?

Super Bowl ads can be memorable, go viral, win awards — and for some, are more…

Rus AcknerDecember 7, 2024

Attribution Audiences Location Data

How to Measure TV Advertising With Real-World Consumer Actions

Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this…

Rus AcknerDecember 7, 2024

Culture

From Conga Lines to Cross-Departmental Collaboration: Cuebiq Retreat 2k18 in the Bahamas

A five-day trip to the Bahamas... for work? It sounds too good to be true,…

Rus AcknerJanuary 16, 2019

Culture

4 Top Secrets for Succeeding in Product at a Tech Startup

Are you interested in what makes a successful product manager at a tech startup? From…

Rus AcknerMarch 5, 2019

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How to Use Offline Analytics

5 Security Questions You Need to Ask in Your Next RFI

Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution

Is Your TV Upfront Strategy Up to Snuff?

3 Ways TV Advertisers Need to Change Their Measurement Outlook

The Power of Merging Location and TV Data

Do Super Bowl Ads Drive Store Visits?

How to Measure TV Advertising With Real-World Consumer Actions

From Conga Lines to Cross-Departmental Collaboration: Cuebiq Retreat 2k18 in the Bahamas

4 Top Secrets for Succeeding in Product at a Tech Startup

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