Rus Ackner

Attribution

Marketing and Innovation Q&A with Andy Stevens, Clear Channel Outdoor Americas

Data and insights have revolutionized the advertising industry, giving marketers new and innovative tools to…

Rus AcknerJanuary 16, 2019

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Location Data

Location Data: The Future Is Now? Part II

Back in 2017, Facebook announced it would provide aid organizations with anonymized location data for…

Rus AcknerSeptember 16, 2021

Attribution

Introducing Cuebiq’s Footfall Attribution Benchmark Report

Marketers today have seemingly unlimited options when it comes to building, targeting and delivering campaigns,…

Rus AcknerDecember 13, 2021

Attribution

Partner Spotlight: Q&A With Marc Ryan, Kantar Millward Brown

Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals.…

Rus AcknerDecember 13, 2021

Attribution

A Marketer’s Guide to Attribution – Part III

Check out Part I and II in the Marketer's Guide to Attribution series. Post-campaign attribution…

Rus AcknerDecember 13, 2021

Attribution

A Marketer’s Guide to Attribution – Part II

Is post-campaign intelligence helpful? The short answer is: YES! Once a campaign is completed, attribution…

Rus AcknerDecember 13, 2021

Attribution

A Marketer’s Guide to Attribution – Part I

Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, and…

Rus AcknerSeptember 28, 2021

Location Data

Location Data: The Future Is Now

We are living in a time where “data” has become the new oil, a highly…

Rus AcknerSeptember 14, 2021

Attribution Location Data

Bridge the Gap: How Marketers Can Gain Visibility In the Offline World

As a marketer, understanding consumers’ behavior has always been of paramount importance to me. Who…

Rus AcknerSeptember 14, 2021

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Marketing and Innovation Q&A with Andy Stevens, Clear Channel Outdoor Americas

Location Data: The Future Is Now? Part II

Introducing Cuebiq’s Footfall Attribution Benchmark Report

Partner Spotlight: Q&A With Marc Ryan, Kantar Millward Brown

A Marketer’s Guide to Attribution – Part III

A Marketer’s Guide to Attribution – Part II

A Marketer’s Guide to Attribution – Part I

Location Data: The Future Is Now

Bridge the Gap: How Marketers Can Gain Visibility In the Offline World

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