Alex Esser

Attribution Audiences

Why Matched Audiences + Measurement Is the Retail Edge in 2026

Key Takeaways When agencies buy audiences and measure results from different providers, match rates drop…

Alex EsserSeptember 24, 2025

Attribution

What’s Really Driving Visits? How Cross-Channel Measurement Powers Smarter Media Decisions

Key Takeaways: Cuebiq links campaign exposure to physical store visits, not just digital engagement. Marketers…

Alex EsserSeptember 2, 2025

Attribution Audiences

Inside Cuebiq’s Advanced Measurement & Targeting Platform

Key Takeaways: Cuebiq goes beyond surface-level metrics, showing which placements, formats, and audiences actually drive…

Alex EsserAugust 18, 2025

Attribution Audiences Location Data

Why QSR Marketers Can’t Ignore Location Data in 2025

If you’re a QSR brand—or the agency representing one—your success this year won’t come from…

Alex EsserMay 26, 2025

Location Data Privacy

Data Transparency: Building Trust in a Privacy-First World

Data transparency is foundational to our business at Cuebiq. Every insight we provide is rooted…

Alex EsserMay 6, 2025

Location Data Privacy Uncategorized

First-Party Location Data for Privacy-First Marketing

The data landscape has shifted. As third-party cookies vanish and consumer expectations around privacy rise,…

Alex EsserApril 17, 2025

Location Data Privacy

Why Privacy-First Marketing Data Matters More Than Ever

With cookies disappearing and increasing consumer skepticism about how their data is used, advertisers are…

Alex EsserApril 9, 2025

Innovation Location Data Uncategorized

Competitive Benchmarking: Gaining an Edge with Cuebiq’s Industry Benchmarks

What separates a good marketing campaign from a great one? Campaign metrics alone don’t tell…

Alex EsserMarch 25, 2025

Attribution Audiences Location Data

Driving Real-World Action: How Cuebiq Turns Behavioral Insights into ROI

Consumers are inundated with ads daily. The brands that succeed don’t just capture attention—they drive…

Alex EsserMarch 18, 2025

Attribution Location Data

Measuring True Impact: How Cuebiq Uncovers the Real Effect of Your Campaign

In today’s omnichannel marketing landscape, standard ad metrics like impressions, clicks, and even visits don’t…

Alex EsserFebruary 27, 2025

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