Cuebiq Audiences: Building Better Targeting With Real-World Customer Behavior
It’s no secret the noise in marketing makes it hard for any message to stick—let alone influence customer behavior.
In fact, estimates show the average person is exposed to between 4,000 and 10,000 ads per day across TV, mobile, social media, websites, billboards, and more. Over 16 waking hours, that’s around 4 to 10 ads per minute. So how can your campaigns stand apart and make an impact?
At Cuebiq, we believe that relevance is the key to driving better audiences—and better campaigns. Cuebiq Audiences is a suite of pre-built and custom audience segments fueled by the true relevance of actual, real-world customer behavior—not just clicks, cookies, or inferred interests.
With Cuebiq Audiences, you can identify and activate audiences where it matters most, and optimize campaigns with data that reflects true relevance, commitment, and choice.
Real-World Customer Behavior Informs Relevance—and Matters More Than Ever
Traditional online signals such as page views, clicks, likes, and app events are but limited. Most digital ad exposures are passive or irrelevant—and never command full or even partial attention. And while digital indicator metrics are valuable, the noise and fragmentation they live within can sometimes make them misleading as a foundation for your targeting and marketing.
In contrast, actual physical visits—going to a store, dining at a restaurant, or attending an event—show real interest, real attention, and true intent. Visiting a place requires time, effort, and choice. That’s why Cuebiq’s privacy-first methodology focuses on where people actually go in the physical world. When someone regularly visits a restaurant or retail location, that behavior reveals true affinity and loyalty in a way that an online click simply cannot.
Cuebiq captures anonymized, opt-in location data from a wide network of mobile apps and matches visits to real-world points of interest (POIs). This makes it possible to build audiences rooted in real human movement and patterns, instead of surface-level interactions.
Cuebiq Audiences: Easy to Access and Impactful to Campaigns
Cuebiq Audiences make media targeting easier and more effective. You can choose from 1,000+ ready-to-use audience segments or create custom segments tailored to your campaign strategy.
These audiences are accessible directly through the Cuebiq dashboard—or they can be activated across the DSPs and DMPs you already use, including:
- LiveRamp
- DV360
- The Trade Desk
- Basis
- Eyeota
- Samba TV
- Cadent
- Yahoo!
- and more
Cuebiq Audiences are organized across key customer behavior categories including:
- Retail – E.g. audiences that frequently visit Home Depot or Macy’s
- Dining – Such as late-night diners, coffee lovers, or frequent QSR visitors
- Seasonal – Including Black Friday shoppers or back-to-school audiences
- Lifestyle – E.g. gym-goers, recent movers, or healthy lifestyle segments
- B2B – Such as high-value business groups like lawyers, dentists, or job seekers.
- Customized – Build audiences based on combinations of behavior (e.g., seen at KFC and Popeyes but not at Chick-Fil-A).
Each audience is built from precise visit data from users who have fully and transparently opted-in to share location signals. That data is processed, standardized, and classified to ensure audiences reflect actual real-world customer behavior and activity—leaving behind the guesswork of traditional behavioral proxies.
Awareness + Action = Better Audience Outcomes
Building audiences from real visitation behavior helps you target more intelligently across the funnel. Here’s how:
- Brand Affinity – Identify people who show consistent loyalty to places that align with your brand goals
- Loyalty Signals – Use frequency and repeat visitation patterns to find your true customers
- Competitive Targeting – Reach audiences who prefer your competitors’ locations and invite them to choose you
- Brand-Agnostic Reach – Capture people who demonstrate broad behavior patterns without current brand bias
These insights go beyond simple reach or frequency. They help you understand why audiences behave the way they do and empower smarter decision-making.
Talk to Us to Transform Your Audience Strategy with Customer Behavior
Contact us for more information or to schedule a demo on building audiences and measuring campaigns powered by real human behavior.
