Target Audiences with Smarter Location Data
Use real-world behavior to connect with the people who matter most. Cuebiq’s target audiences allow you to reach shoppers based on where they go, not just who they are.
Effortless Audience Targeting with Cuebiq
Cuebiq Audiences make media targeting easy for you, providing you with pre-built and custom audience segments available to activate in the DSP or DMP of your choosing or with Cuebiq directly.
Reach the Right People at the Right Time
Location-based signals power more precise campaigns
Unlike traditional methods, Cuebiq’s approach doesn’t rely solely on demographics or web history. Instead, we use movement patterns to help brands target audiences with real intent. With our privacy-first audiences, you can:
- Create audience segments based on actual visits to retail locations
- Reach consumers who shop at your competitors
- Customize targeting using behavior from specific timeframes or geos
- Align media spend with real-world trends
All segments are built using anonymized, consented data. This ensures accurate targeting and trusted performance.
Build, Activate, and Optimize Campaigns
Flexible, self-serve tools or fully managed support
Target audiences your way. Use our platform to self-serve, or let our team manage setup and delivery. Either way, you stay in control.
With Cuebiq, you can:
- Define your ideal audience using footfall and visitation data
- Use pre-built templates or custom logic
- Utilize segments already on leading ad platforms
- Measure performance based on real-world lift
You can also refine campaigns in real time using dynamic data flows, so you always stay one step ahead.
Why Location Makes the Difference
Behavior in the physical world reveals deeper insights
People’s paths reveal priorities. Knowing where they’ve been—stores, venues, or points of interest—can say more than a dozen clicks.
That’s how Cuebiq helps you target audiences based on actions, not assumptions. Whether you’re launching a local offer or scaling a national campaign, we deliver the context that converts.
Add offline behaviors to your customer profile to better understand how your brand fits into the buying journey.
Be more efficient with your ad dollars and increase customer lifetime value by targeting loyalists to drive repeat visits.
Use predictive insights like churn to understand competitive performance and identify which audience segments are more likely to churn.
Built for Performance
We provide a variety of premium audience segments that align with your target consumer and are tailored to meet your campaign goals:
1
Geo-Behavioral Audiences
Target movie goers, gym lovers, apparel shoppers, and more based on offline behaviors and purchase intent.
2
Branded Audiences
Activate Starbucks fans, Macy’s shoppers, and others visiting specific brick-and-mortar brand locations.
3
Seasonal Audiences
Direct ad impressions to consumers around seasonal events and holidays such as Mother’s Day or back-to-school season.
4
Loyalty Audiences
Identify loyal customers that show consistent visitation patterns by discovering how often they return to their favorite locations.
5
Predictive Audiences
Anticipate churn and identify at-risk audiences that your brand can activate to win market share in your competitive set.
