A premier omni in-app brand advertising platform & Cuebiq audiences drive over 85,300 incremental visitors to casinos

Challenge

To maintain its industry-leading position, a leading gaming company wanted to develop its target audiences further to reduce dwell time and the period between impressions on its mobile application and physical visits. The ultimate goal was to encourage guests to engage in active promotions and drive visitors to its casino locations.

Solution

The company’s agency approached a premier omni in-app brand advertising platform, alongside location partner Cuebiq, to review and define its advertising strategy. The agency used its best-in-class targeting platform, in conjunction with Cuebiq’s location-based audience segments, to identify consumers likely to respond to the current promotions. Working together through in-depth calls, real-time reporting, and in-flight optimization ensured top performance for the brand.

Results

Advertising 100% in the company’s mobile application, Cuebiq measured a cost per incremental visit (CPIV) of only $1.46, a profitable range to attract newcomers. Those exposed to the campaign also visited the physical location at a 5% higher rate than those not targeted. According to the foot traffic reporting, the campaign’s influence had a significant impact, with a 7.10% lift in incremental projected in-casino visits, with 80% of these from people who were not loyal to these locations.